Marlboro College

NewsPress Release: 9/14/01

BRATTLEBORO, VT - Carol Sevick of Westminster West and Bill Lax of Brattleboro both earned a Master of Science in Internet Strategy Management from the Persons School of Marlboro College in August 2001.

A Westminster West resident for 23 years, Sevick holds a B.A. in ceramics from the State University at Potsdam, New York. As a professional clay artist for 28 years, she participated in juried shows nationally including the Philadelphia Museum Show and many American Craft Council shows. Her work was recognized with numerous honors, including the Designers Series Award from the League of New Hampshire Craftsmen and an Award of Excellence from the Women's Caucus for Arts exhibition, "New England Women Artists." She will be bringing her artistic skills to the Internet in designing Websites for clients that show originality in good user-centered design.

Lax has lived in Brattleboro for the past 25 years. He integrates his skills as a psychologist with his knowledge of technology and the Internet to understand and translate clients' needs into technological solutions. For the past three years, he was the chief technical officer of, a Website that provided online continuing education workshops to mental health professionals. He is also a Diplomate in Family Psychology and a licensed psychologist in Vermont and New Hampshire, and was a professor of psychology at Antioch New England Graduate School, in Keene, New Hampshire.

Sevick and Lax were among 77 students receiving master's degrees from the Persons School's three programs: 40 for the Master of Science in Internet Strategy Management, 23 for the Master of Internet Engineering, and 14 for the Master of Arts in Teaching with Internet Strategies.

To graduate from any one of the Persons School¹s programs, students must complete a Capstone project, the equivalent of a traditional master¹s thesis. A Capstone project demonstrates mastery of the interdisciplinary curriculum and the implementation of an innovative concept for the use of the Internet in an organizational or educational setting.

Sevick and Lax joined with fellow student David Townsend of Longmeadow, Massachusetts, to develop a Capstone entitled, "The AHA! Principle," sponsored by SGM Productions, Inc. The project involved transforming a small, family-run business to a full e-commerce corporation ( This process included a re-branding of the company; an organizational restructuring enabling it to enter the digital economy; the provision of robust business and marketing plans; and the development, design, and launch of an informational and e-commerce Website.

The three students won the Paul J. LeBlanc prize for the development and execution of a Capstone project that best demonstrates mastery of the interdisciplinary curriculum and an innovative concept for the use of the Internet in a business or educational setting. The award is given in honor of LeBlanc, the enthusiastic and unwavering founder of The Persons School and its innovative programs.

Lax and Sevick recently formed an Internet design and consulting business in Brattleboro. Their organization assists individuals and companies in assessing their business and technology needs to help them plan, develop or expand their Internet presence. They can be reached at (802) 249-0044.

Established in 1997, The Persons School of Marlboro College has become nationally known for preparing individuals for the multidisciplinary demands of the online profession, and for producing leaders who understand the latest technology and the fundamental challenged that occur when schools and businesses go online. The yearlong programs are designed for working professionals who meet every other weekend and online for their studies.

For more information on The Persons School of Marlboro College, please call (802) 258-9200 or visit the college online at

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