Joe works with organizations and social entrepreneurs to build and extend their mission, values and vision. The created messaging is always grounded in the three keys: engaging, dynamic and true. “Engaging” meaning that it’s based in a compelling narrative that helps the audience create logic and emotion around the organization’s message. “Dynamic” meaning that the messaging should move the audience toward specific actions and understandings. “True” meaning that people are looking for honesty and transparency in their organizational interactions. Most of his work is in education and nonprofits and, prior to his current work, he was the director of graduate admissions at Marlboro College where he built this authentic messaging approach. Joe is not nearly as self-aggrandizing as this bio might lead you to believe.